The majority of today’s conventional cosmetics contain toxic chemicals. In our search for safe Skincare Saturday alternatives, we stumbled upon Alice Natural Beauty.
As a self-proclaimed makeup lover, founder Lindsey Diamond made it her mission to create safe makeup and skincare alternatives. Thus, Alice Natural Beauty was born. All Alice products are handmade in small batches with only natural ingredients and certified Paleo.
Lindsey was kind enough to sit down with us to tell us more about her routine and the inspiration behind Alice Natural Beauty.
Don’t miss your chance to win makeup goodies at the end of this post!
Q: What inspired your Alice Natural Beauty line of Skincare Saturday products?
I started Alice Natural Beauty to help women embrace their natural beauty and live Skincare Saturday inspired and healthy lives. With a background in personal training and health coaching and a laundry list of food allergies, I see and feel the astounding improvement in my health and my clients’ when the focus shifts to eating whole, unprocessed foods. I believe the same principles should apply to beauty products.
As a self-proclaimed makeup lover, I was shocked to learn that the beauty industry is unregulated and allows companies to make products with terrible hormone-disrupting ingredients. I wanted a product line made from extremely clean ingredients yet still high-performing. Since your skin absorbs much of what you put on it, why shouldn’t we feed it natural, nourishing ingredients?
Q: What is your favourite thing about your all-natural foundation?
Our 7-1 Coconut Creme Foundation is one of my absolute favorites. I feel like I am not wearing makeup, yet my skin looks fantastic. It is so lightweight but still provides full coverage. It is 99% Certified Organic and made from an organic coconut oil extract base of Skincare Saturday. We then infuse anti-aging argan oil, antioxidant-rich green tea, and skin-healing rosehip oil. The ingredients are so clean you could literally eat them.
The other day, I received a message from a customer who said she was washing her face and could not stop smiling. Since using the creme foundation, her skin has started healing from acne scarring, and she no longer gets the terrible breakouts she once did. My sister also had a similar experience. She is susceptible to wheat gluten, preservatives, and artificial colourants – and must be extremely careful of anything she uses. Since switching to Alice’s ultra-clean beauty products, her skin no longer breaks out in rashes, and she has peace of mind that they are all gluten-free.
I constantly get rave reviews from customers on Skincare Saturday how much it has healed and nourished their acne-prone or problematic skin. I love being able to help someone in ways that give them more confidence.
Q: Give us an example of your routine using Alice’s makeup products.
Face:
Most days, it’s super simple! On a clean face, I apply Alice’s Certified Paleo 7-1 Coconut Creme Foundation over my entire face, even my lids (makes an excellent eye-shadow primer). You could use our full-coverage foundation brush, but I use my fingers.
Then, I set the foundation with our Paleo Certified Organic Arrowroot and Natural Clay Finishing Powder. This helps to banish any shine and set the foundation for the day!
Next, I take Alice’s Paleo Certified Green Tea Creme Concealer/ Highlighter, a shade lighter than my foundation, and dab it under my eyes. This product is great and helps to make my eyes look brighter and more awake. It is essentially a thicker version of the foundation and is packed with skin-loving ingredients.
Contouring:
Then, I will swoop a little Natural Sunshine Contouring Bronzer in Sun Kissed on my cheeks, hairline, and chin to give a little life to things.
Eyes & Lips:
Next, I sweep a bit of Raspberry & Citrus Infused Eye Color in Leather or Rose Gold on the top of my lids and my lower lash line as an eyeliner. I fill in my brows with the colour Suede. Last, I give a quick coat of natural mascara and our Paleo Certified Coconut Lip Gloss, and I am out the door. It takes me less than two minutes.
Of course, I sometimes feel like doing a glam look; to me, that’s all about layering and having fun with different colours. If I want a super full-coverage look, I set our Jojoba Mineral Powder on top of the Coconut Creme Foundation.
Q: Do you have any tips for picking the right foundation colour for skin tone?
Our helpful foundation colour guide on the website walks you through picking the right shade for your skin type. You can also email us at service (at) Alice beauty.com with a picture of yourself, and we can assist you in picking the right shade. I encourage customers to order Sample Kits to try several shades of foundation to ensure they choose the correct colour.
Lindsey has generously agreed to give one of our followers the Complete Starter Kit, which includes Coconut Creme Foundation, Green Tea Cream Concealer/Highlighter, and Organic Arrowroot and Natural Clay Finishing Powder. A total value of $96!